Leonardo DiCaprio & Venturi Automobiles team-up to launch Formula E team
Bow Wow International are proud to announce our appointment to become Venturi Grand Prix Team's brand consultancy. Inaugural FIA Championship Formula E race will take place in Beijing in September 2014.
Venturi Automobiles announced a joint venture with award-winning actor and environmental activist Leonardo DiCaprio to enter a team in the new FIA Formula E Championship - the world’s first fully-electric race series beginning in September 2014.
Based in Monaco, the new Venturi Grand Prix Formula E Team has been co-founded by DiCaprio and Gildo Pallanca Pastor, founder of pioneering EV manufacturer Venturi Automobiles, together with Bert Hedaya and Francesco Costa.
Formula E is a new FIA Championship using electric single-seater race cars capable of speeds in excess of 225km/h. The series will compete in the heart of 10 of the world's leading cities including Beijing, Los Angeles and London. Ten teams, each with two drivers, will go head-to-head to create a unique and exciting racing series designed to appeal to a new generation of motorsport fan whilst accelerating the electric vehicle market and promoting sustainability.