Our Services

Mai Ikuzawa is a designer and consultant whose mission is to inject adrenaline and creative edge into the world’s leading automotive, action sports and luxury brands.

With over 15 years of experience and a passion for cultural connectivity and high impact strategy, she provides perspective and guidance to achieve growth and increase exposure for established and new brands.

Born in Tokyo, the world of international motor racing provided Ikuzawa with her earliest form of education. As the daughter of Japan's most celebrated Grand Prix racing driver, she learned the importance of dedication, quality, proficiency, and precision. She relocated to the UK to attend Charterhouse, thereafter Central Saint Martin’s, where she graduated with a Bachelor's Degree in Graphic Design with Honours.

Since then, Ikuzawa has built an impressive network of the world's most influential artists, storytellers, thought leaders, and change-makers. With an arsenal of resources and a drive to take on any challenge with humour and honesty, she creates impactful and meaningful work that moves cultures. She helps build brands—forging long-lasting connections with like-minded collaborators who champion aesthetics, integrity, community, and sustainability.

 

If growing and diversifying your audience, fighting stereotypes, aligning closer with the rich world of design culture, or promoting your brand’s personality is at the top of your priority list, then she is the woman to call.

As a consultant, Ikuzawa is the perfect conduit for those looking to explore new ecosystems. Her dynamic approach enables her to maintain the heritage central to any established brand yet provides perspective through a modern lens. Her breadth of knowledge and valuable insight into both Japanese and European cultures has given her an impeccable reputation in the world of cars, sports, fashion, film, and technology. Ikuzawa's ability to bridge cultural and consumer gaps with a tongue-in-cheek approach creates breakthrough opportunities when growing audiences. She taps into new markets' potential through strategic realignment of core values and sharpening identities and delivers fast and effective results.

Ikuzawa currently divides her time between London, Chamonix-Mont-Blanc, and Tokyo. She is regularly profiled in media publications and works with various outlets as an expert correspondent and panelist. She is also a professional stunt driver in her spare time.

info@bowwowinternational.com

Our Services

Mai Ikuzawa is a designer and consultant whose mission is to inject adrenaline and creative edge into the world’s leading automotive, action sports and luxury brands.

With over 15 years of experience and a passion for cultural connectivity and high impact strategy, she provides perspective and guidance to achieve growth and increase exposure for established and new brands.

Born in Tokyo, the world of international motor racing provided Ikuzawa with her earliest form of education. As the daughter of Japan's most celebrated Grand Prix racing driver, she learned the importance of dedication, quality, proficiency, and precision. She relocated to the UK to attend Charterhouse, thereafter Central Saint Martin’s, where she graduated with a Bachelor's Degree in Graphic Design with Honours.

Since then, Ikuzawa has built an impressive network of the world's most influential artists, storytellers, thought leaders, and change-makers. With an arsenal of resources and a drive to take on any challenge with humour and honesty, she creates impactful and meaningful work that moves cultures. She helps build brands—forging long-lasting connections with like-minded collaborators who champion aesthetics, integrity, community, and sustainability.