Aston Martin Advisory Board Appointment
Mai Ikuzawa has been appointed to join the Aston Martin Lagoda Advisory Board to represent the women’s vision and to steer products and brand values to meet the requirements of today’s consumer.
Traditionally, Aston Martin’s customers have been male and the untapped commercial potential of women car buyers have been sidelined until now. Studies show that 38% of global wealth will soon be held by women and already 80% of all car buying decisions are made by women. The company continues to hold the highest brand equity valuation of all automotive brands but they need to dive deeper to understand how they can engage more on an emotional level with this growing group of new global customers.