Bentley Motors announces appointment of Creative Directors: designer and brand advisor Mai Ikuzawa, and world-renowned photographer and film director Greg Williams. Committed to supporting Bentley’s future-facing design vision and reaffirming Bentley’s cultural significance.
Read full article here.
Read moreMoncler Fall/Winter 2021-22 global brand campaign is a testament to that love, a powerful message of togetherness in a time when we all value closeness and human connection more than ever.
Capturing the candid warmth of family portraiture, Moncler's vision gathers an international cast of talented creatives to celebrate this special time with a message of unwavering optimism– from American actresses Robin Wright-Penn and daughter Dylan Penn to French music artist Lala &ce and her mother Noëlle, Japanese race car aficionado and alpine residents Mai Ikuzawa and her sons Arto and Milo, French ‘flextro’ dancer Bats aka Mamadou Bathily, and models Mao Xiaoxing and Mika Schneider.
Read moreMai Ikuzawa A.K.A. Team Ikuzawa is interviewed by Porsche's Official Global Magazine ‘Christophorus’ in their special anniversary edition.
‘Mai Ikuzawa has lived in London for decades. But the designer maintains close ties to her native city of Tokyo. That is the home of her father, the legendary race-car driver Tetsu Ikuzawa. Both Ikuzawas pursue a distinctive passion for cars…’
Available in print and digital.
Read moreBusiness of HYPE is a weekly series brought to you by HYPEBEAST Radio and hosted by Jeff Staple. It’s a show about creatives, brand-builders and entrepreneurs and the realities behind the dreams they’ve built. On today’s episode, Jeff welcomes the magnetic Mai Ikuzawa.
Many of our past BoH guests have been single-minded experts in one particular field, Mai however is a creative entrepreneur that has a pulse on a wide range of industries, including automotive, fashion, film and gaming.
Jeff and Mai talk about the disadvantages of owning or working for a large agency, how to simplify your career and everything within it, how her legendary race-car driving father impacted her career, embracing your idiosyncrasies, and balancing the three F’s — Fun, Fame and Fortune.
Listen the HYPEBEAST interview.
Mai Ikuzawa has been appointed to join the Aston Martin Lagoda Advisory Board to represent the women’s vision and to steer products and brand values to meet the requirements of today’s consumer.
Traditionally, Aston Martin’s customers have been male and the untapped commercial potential of women car buyers have been sidelined until now. Studies show that 38% of global wealth will soon be held by women and already 80% of all car buying decisions are made by women. The company continues to hold the highest brand equity valuation of all automotive brands but they need to dive deeper to understand how they can engage more on an emotional level with this growing group of new global customers.
A square peg in the round hole that is the automotive industry, Mai Ikuzawa has forged a reputation as a creative mastermind, a canvasser for women’s equality, and, perhaps above all, a died-in-the-wool car lover. Classic Driver paid her a visit…
Read moreDuring Milan design week, Tod’s presented an immersive exhibition offering insight into contemporary life through the eyes of entrepreneurs, designers, and creative thinkers, among them automotive visionaries Marcello Gandini and Mai Ikuzawa.
Read moreAt the prestigious home of motorsports Goodwood, Mai Ikuzawa speaks to world-renowned architect Lord Norman Foster, Sir Jony Ive the former Creative Director of Apple and prolific industrial designer Marc Newson CBE exploring mobility and the impact of motorcar from a design perspective for a three-part series discussing ‘The Democratisation of Motoring’, ‘Style Icons’, and ‘Technical Masterpieces’.
Not to be missed!
Few women own luxury sports cars, but that is starting to change. Mai Ikuzawa is interviewed for a special feature on a new breed of petrolheads for The Sunday Times.
Please be patient whilst we temporarily limit the content in our 'Work' section whilst we reboot and update. Please contact us directly for further information. Thank you.
Read moreGlobally renowned, Japan's most popular Men's and Lifestyle Magazine 'Brutus' comes to London to interview Mai Ikuzawa, as she is selected to be one of the world’s most influential automotive ambassadors.
Read moreMai Ikuzawa, Bow Wow's Creative Director, is featured in a special 6-page interview.
Read moreJaguar Land Rover Group hosts an event in London called 'Tech Fest' showcasing the latest innovations and bringing together experts from the industry and beyond to dicuss the future of mobility.
Mai Ikuzawa was asked to be on the panel alongside heavyweights such as Ian Callum, Director of Design, Jaguar to debate 'The Electric Switch' - a thought provoking discussion into the future of electric cars. Are we ready?
Read moreBow Wow International are proud to announce our appointment to become Venturi Grand Prix Team's brand consultancy. Inaugural FIA Championship Formula E race will take place in Beijing in September 2014.
Venturi Automobiles announced a joint venture with award-winning actor and environmental activist Leonardo DiCaprio to enter a team in the new FIA Formula E Championship - the world’s first fully-electric race series beginning in September 2014.
Based in Monaco, the new Venturi Grand Prix Formula E Team has been co-founded by DiCaprio and Gildo Pallanca Pastor, founder of pioneering EV manufacturer Venturi Automobiles, together with Bert Hedaya and Francesco Costa.
Formula E is a new FIA Championship using electric single-seater race cars capable of speeds in excess of 225km/h. The series will compete in the heart of 10 of the world's leading cities including Beijing, Los Angeles and London. Ten teams, each with two drivers, will go head-to-head to create a unique and exciting racing series designed to appeal to a new generation of motorsport fan whilst accelerating the electric vehicle market and promoting sustainability.
The Inoue Brothers have commissioned artists, musicians and friends who share their ideal to express efforts to commission work of factories and workshops in the affected areas.
Read moreRead the special 14-page report in the stunning Ramp Magazine, Germany.
Read moreRenault 4L celebrated its 50th anniversary and to commemorate, they set up an international design competition to re-design the iconic car. Mai Ikuzawa was on the jury for the competition with Ellen McArthur and Laurens Van Den Acker.
The Renault 4L is the best selling French car of all times and third best in history after VW Beetle and Ford Model T.
Bow Wow produced an installation of large lightboxes called 'I Hate Flowers, But I Love Cars' exploiting the contours and unique shapes of the BMW 1 Series whilst adhering to the brand colours.
Read moreMotorhead Magazine launched this month by the same publisher of the highly successful title GENROQQ. Mai Ikuzawa, Bow Wow's Creative Director, has been invited to become a regular columnist sharing news from her rather unique world of cars and design.
Japan is still regarded as the most important market for the luxury brand Louis Vuitton. In 2011, Mai Ikuzawa was chosen as one of Louis Vuitton’s 'New Women’.
Read moreObscura Magazine is a quarterly publication tailored for those with a passion 'to create their very own lifestyle with an outstanding perspective'. In their launch issue 01, Mai Ikuzawa, the Founder & Creative Director of Bow Wow, is featured in a special 12-page interview.
Read moreBow Wow collaborated with the best men's brands from Japan, Uniform Experiment and Hiroshi Fujiwara's Fragment and produced a series of T-shirts exporting a bit of British motoring and humour. Rumour has it that they've sold out already!
Read moreMai Ikuzawa becomes the muse of Intersection Magazine for their latest issue. The issue begins with an insightful interview of her life as a racing driver and a Creative Director.
Read moreMai Ikuzawa, the Creative Director of Bow Wow has just become a blogger on Honeyee.com – arguably the most important trend and style website in the world. Other bloggers include global movers and shakers such as Hiroshi Fujiwara, Pharrell Williams, Nigo®, and KAWS to name a few.
In the launch issue, Mai Ikuzawa test drives the Tesla Roadster – the world’s first electric sportscar.
The editorial team also includes other heavy-weights such as Charlotte Casiraghi, Elizabeth von Guttman, Alexia Niedzielski, Charlotte Stockdale and Tierney Gearon.
Read moreMai Ikuzawa, Creative Director of Bow Wow is selected in i-D Magazine as one of the most influential and active women of our times.
Read moreRolls-Royce celebrated their centenary and to mark this special occasion, Bow Wow were commissioned to produce one hundred limited edition books on their experimental car 100EX, titled: 'The Making of 100EX: A Human Endeavour'.
Read more
Mai Ikuzawa is a multidisciplinary creative with deep roots in both car culture and design, shaped by a lifelong love of speed, style, and storytelling. Known for blending artistry with adrenaline, she brings an instinctive understanding of how sport and luxury intersect.
As Bentley’s External Creative Director, she is drawing on her background in graphic design and product curation to reimagine how the brand connects with people. Her first project has been to craft a bold new visual language for Bentley’s advertising, alongside special projects that redefine the marque's positioning, most notably the creation of an exclusive lifestyle collection set to make its debut in 2026.
“My personal journey with Team Ikuzawa has shown me the power of an authentic heritage combined with an understanding of modern aesthetics and culture. My role is to help the brand recapture that confidence, and bring this heritage brand to life in a relevant way for today. The opportunity to apply this experience to a brand like Bentley, with a 106-year history is a unique one.” says Mai Ikuzawa
Greg Williams is one of the most influential photographers of his generation, and a longstanding Bentley owner. Greg began his career as a warzone photojournalist in the 1990s before turning his lens to film and portraiture. His portfolio spans James Bond specials, acclaimed portraits of Hollywood’s leading figures, stage side at the Oscars and major international fashion campaigns. Renowned for his candid aesthetic, Williams brings a distinctly human and authentic perspective to Bentley’s campaigns and content. Having already begun a creative dialogue with Ikuzawa, he is now set to oversee a significant reimagining of Bentley's image-making, across stills and motion.
Read full article here.
Read more
